Ashley Furniture Outlet

When Emily and Jason moved into their new home, they were both excited and overwhelmed. The space was perfect, but it was a blank canvas — a house that needed to become a home. Their list of must-haves was long, from a cosy sofa for movie nights to a dining set for hosting friends and family. But like many first-time homeowners, they were working with a tight budget. After browsing high-end furniture stores and realizing that their dream home would cost far more than they had planned, they felt discouraged. That was until a friend mentioned the Ashley Furniture Outlet. Skeptical at first, they decided to visit. Walking into the showroom, they were pleasantly surprised by the wide variety of stylish furniture at discounted prices. They left with everything they needed, from a plush sectional to a beautiful bedroom set, all without breaking the bank. Thanks to Ashley Furniture Outlet, their new house started to feel like home in no time.

Emily and Jason’s story is just one of many that illustrate the growing popularity of Ashley Furniture Outlet. As one of the leading furniture retailers in North America, Ashley Furniture is known for offering a broad range of furniture styles at affordable prices. However, for shoppers who are looking to maximize savings, Ashley’s outlet stores provide even deeper discounts on high-quality products. In this article, we’ll explore the history of Ashley Furniture, the outlet concept, and why so many consumers are turning to these stores to furnish their homes. We’ll also dive into industry statistics and trends that show the outlet’s impact on the furniture market.

A Brief History of Ashley Furniture

Ashley Furniture has a long and storied history, beginning as a small sales company in 1945 in Chicago, Illinois, and evolving into the world’s largest home furniture manufacturer. The company was founded by Carlyle Weinberger, initially focusing on the sale of wooden furniture made by other manufacturers. In 1970, the company merged with Arcadia Furniture in Wisconsin, shifting its focus to manufacturing its furniture under the Ashley brand.

By the early 1980s, Ashley Furniture had started to take off, with the company’s sales growing rapidly as it expanded its manufacturing and distribution capabilities. In the 1990s, Ashley Furniture began opening Ashley HomeStores, which sold their products directly to consumers. This strategic move allowed the company to control both production and sales, driving growth even further.

Today, Ashley Furniture Industries is a global powerhouse, with over 1,000 Ashley HomeStore locations worldwide and annual sales exceeding $5 billion, according to Furniture Today. The company continues to lead the market in home furnishings by offering a wide range of furniture styles at competitive prices. While the Ashley HomeStores cater to a broad customer base, the Ashley Furniture Outlet division has become increasingly popular, offering discounted furniture and home goods that make furnishing a home even more affordable.

The Appeal of Ashley Furniture Outlet

Ashley Furniture Outlet stores provide customers with the opportunity to purchase high-quality furniture at significantly reduced prices. But what makes these outlets so appealing? Let’s explore the main benefits:

Deep Discounts on Quality Furniture
The most obvious advantage of shopping at Ashley Furniture Outlet is the discounted prices. Furniture sold in outlet stores is often available at 20% to 50% off the original retail price. According to a 2022 survey by Statista, over 45% of U.S. consumers cite price as the most important factor when shopping for furniture. With the rise of inflation and the increased cost of living, many consumers are seeking out value-oriented options without sacrificing quality. The outlet model allows Ashley to provide great deals on overstocked items, discontinued models, floor samples, and imperfect pieces — all while maintaining the same level of craftsmanship that the brand is known for.
Access to a Wide Selection of Products
Despite the lower prices, Ashley Furniture Outlet stores carry a wide range of furniture styles and categories, from traditional to contemporary designs. Whether shoppers are looking for living room sets, dining room furniture, or bedroom collections, they can find an array of options that suit their taste and budget. In addition to furniture, Ashley Furniture Outlet also offers home décor items such as lamps, rugs, and wall art, making it a one-stop shop for outfitting an entire room.
Sustainable and Eco-Friendly Shopping
One of the lesser-known benefits of outlet shopping is its contribution to sustainability. When manufacturers produce more inventory than they can sell, these surplus items often end up in outlets instead of landfills. Purchasing from an outlet can be an eco-friendly choice, helping to reduce waste by giving excess or slightly damaged items a second chance at life. Ashley Furniture, in particular, commits to sustainability, using environmentally conscious practices in its manufacturing processes. According to the company, 100% of the wood used in Ashley Furniture’s products comes from responsibly managed forests, and the company recycles over 280,000 tons of wood byproducts each year.
Instant Availability
In recent years, supply chain disruptions have caused lengthy delays in the furniture industry. According to a 2021 report from the American Home Furnishings Alliance (AHFA), delivery times for many furniture orders have stretched to 6 to 12 months due to global supply chain issues. For many consumers, waiting that long isn’t an option. However, Ashley Furniture Outlet stores typically sell products that are already in stock, meaning customers can take their purchases home immediately or have them delivered within a short time frame. This instant availability is a significant advantage for shoppers who need furniture quickly, such as those moving into a new home.

Industry Statistics: The Outlet Market and Consumer Behavior

The furniture outlet model has gained momentum as consumers look for ways to save on home furnishings. Here are some key statistics that highlight the popularity and market impact of furniture outlets, with a focus on Ashley Furniture Outlet:

Growth in the Furniture Outlet Market
The furniture outlet market has seen steady growth over the past few years. According to a report by IBISWorld, the U.S. furniture store industry is valued at $120 billion, with the outlet segment growing at an annual rate of 3.5%. Much of this growth is attributed to rising demand for affordable furniture, particularly in response to economic challenges such as inflation. Outlet stores, including Ashley Furniture Outlet, cater to budget-conscious shoppers who want quality products at reduced prices.
Consumer Preferences for Affordable Furniture
A survey by Furniture Today found that 65% of consumers actively seek out discounts when purchasing furniture, whether through promotions, sales events, or outlet shopping. Additionally, the report highlights that outlet shoppers are often repeat customers, with 52% of those surveyed saying they have returned to outlet stores for future purchases due to the combination of price and quality.
Impact of the Pandemic on Furniture Shopping
The COVID-19 pandemic has also contributed to the shift in furniture shopping behaviour. With many people spending more time at home, the demand for home furnishings increased significantly. A 2021 report from Statista found that 68% of consumers in the U.S. made home-related purchases during the pandemic, with a significant portion of those purchases being furniture. However, the economic uncertainty caused by the pandemic has led more consumers to prioritize affordability, making outlet stores an increasingly popular choice.

Ashley Furniture’s Commitment to Quality and Value

While the Ashley Furniture Outlet stores offer significant savings, the company’s commitment to quality remains consistent across all its products. Ashley Furniture is known for using durable materials, such as solid wood, engineered wood, and high-quality upholstery fabrics. The company also emphasizes rigorous quality control standards, ensuring that even the discounted items found in outlet stores meet the same performance criteria as full-priced products.

Durability and Longevity
One reason Ashley Furniture has maintained its position as a leading furniture brand is its focus on creating durable products. The company’s furniture is built to withstand daily use, making it a popular choice for families and those furnishing high-traffic areas. According to J.D. Power’s 2022 Furniture Retailer Satisfaction Study, Ashley Furniture ranked highly for product durability and customer satisfaction, with 87% of surveyed customers stating they were pleased with the longevity of their Ashley products.
Stylish, On-Trend Designs
Ashley Furniture Outlet offers a wide range of styles to suit different tastes. Whether shoppers are looking for contemporary pieces, rustic designs, or classic traditional furniture, they can find something that fits their home. Ashley Furniture works with in-house designers and trend analysts to ensure that their collections are both functional and stylish, appealing to a broad demographic. A 2023 Houzz survey revealed that 70% of consumers consider both price and style when purchasing furniture, making Ashley Furniture Outlet a prime destination for those seeking affordable, on-trend designs.

The Future of Ashley Furniture Outlet

As Ashley Furniture continues to expand its outlet division, the future looks bright for this budget-friendly shopping option. The company has plans to open more outlet locations across the U.S., providing even more consumers with access to affordable, high-quality furniture. Additionally, with the rise of online shopping, Ashley Furniture Outlet is enhancing its e-commerce platform, making it easier for customers to browse and purchase outlet items from the comfort of their homes.

Ashley Furniture Outlet’s success is a testament to the company’s ability to adapt to changing market conditions while staying true to its core values of quality and affordability. As more consumers seek out value-driven options for furnishing their homes, the outlet division is poised to play an increasingly important role in the company’s growth strategy.

Conclusion: The Value of Shopping at Ashley Furniture Outlet

For homeowners like Emily and Jason, Ashley Furniture Outlet provides a perfect solution for furnishing a home without overspending. With its deep discounts, wide selection of styles, and commitment to quality, the outlet offers consumers a way to create beautiful, functional spaces on a budget. Whether you’re looking for a new living room set, bedroom furniture, or accent pieces, Ashley Furniture Outlet offers a winning combination of style, affordability, and durability.

As the furniture industry continues to evolve, Ashley Furniture Outlet is well-positioned to meet the needs of today’s budget-conscious consumers, providing them with high-quality furnishings at prices they can afford. For anyone seeking to furnish their home without compromising on quality, Ashley Furniture Outlet is a destination worth visiting.